Visual Identity

The name ECO STATERA symbolizes the balance between human activities and planetary boundaries. Its logo, stylizing the word "eco," evokes Kate Raworth's donut theory and terrestrial (green) and aquatic (turquoise) ecosystems. The word "Statera," meaning balance in ancient Greek, underscores the quest for harmony in respecting planetary limits.

Vision

ECO STATERA envisions a future where businesses thrive while respecting planetary boundaries, thanks to a deep understanding and creative integration of ecological challenges. This vision, founded on the belief that ecological transition is a necessity and a powerful vector for positive transformation, is based on three fundamental principles.

Climate change and biodiversity loss are major factors disrupting societies, creating constraints, risks, and opportunities, whose early detection requires prospective analysis of weak signals.

The sustainable companies of tomorrow will be those that, starting now, place ecological challenges at the center of their strategy, going beyond "business as usual" to reconcile economic and ecological performance.

A holistic approach, combining strategic analysis, technical expertise, and effective communication, is essential to catalyze change and accelerate the ecological transition of companies.

Mission

ECO STATERA supports companies in their ecological transition by creatively and systemically integrating environmental issues at the core of their activities and communications. This approach, structured around three levers, aims to transform business models to make them more resilient and efficient in the face of current and future climate challenges.

Clarifying complexity of environmental issues

By providing an in-depth and contextualized analysis of issues directly impacting companies.

By developing strategies that balance economic and ecological performance, at the company or project level.

Inspiring and guiding concrete and sustainable action

Valuing and communicating commitments

By creating materials that capture attention, spark interest, and facilitate stakeholder engagement.

Dena Villanueva

Architect, Renewable Energy and Environmental Engineer, Executive MBA emlyon: a versatile profile combining strategic vision, technical expertise, and visual communication.

20 years of experience in sustainable development in the construction and engineering sectors with major players such as Eiffage, Engie, and the National Federation of Public Works.

• Involvement in over 50 photovoltaic projects and consulting missions related to carbon strategies and action plans, biodiversity, circular economy, and eco-construction approaches in France and internationally.

• Design of more than 500 infographics and educational materials to support companies' strategic directions and raise awareness of CSR issues.

Executive MBA

Emlyon Business School (2025)

Master 2 in Environment and Sustainable Development

Paris 1 Panthéon-Sorbonne (2014)

Master 2 in Renewable Energies

Universidad CEU San Pablo (2012)

Master 1 in Architecture

Universidad de Chile (2004)

Interview and retrospective of the PV Cestas project (300 MW) in Green Solutions Awards - Construction 21 (2018).

Participation in the MOOC UVED "Discovering Careers in Ecological Transition" (2019).